The division of Advertising (undergraduate) started to recruit in 1992, embodies night school major in Advertising (from junior college to undergraduate), also provides Advertising minor subjects for undergraduate students in other major of Shanghai University. Compared with same kind of major in countrywide, The Department of Advertising has talented faculties, embodies three professional research teams which includes Economic Communication, Advertisings, Arts Designing on Advertising, equipped with advertising working laboratory providing students practising, being capable of guiding students practising.

The aim of studying : train senior professional talent in Advertising, who grasping both the theory and skills of advertising, extensive culture and scientific knowledge, being able to work in advertising department of news media, advertising department of enterprise, advertising agency, market research, information technology industry, undertaking advertising management, advertising creative planning, designing, marketing planning, as well as market research and analysis work.

Students of this department will study The Basic Theory of Maxnism, basic principle and basic knowledge of advertising, receive basic training of advertising planning, marketing as well as implementing capabilities, grasping basic knowledge and skills of advertising department and business administration.

Graduates should have knowledge and abilities as following: grasping basic theory and knowledge of advertising, having abilities of modern advertising planning, creative production and publishing as well as basic knowledge of market research and marketing, also have basic abilities of market analysis and data processing, being familiar with related advertising policy and regulations, having basic knowledge and skills of public relation, being aware of the current status and developing trend of Chinese Advertising Industry, understanding developing trends of foreign countries in Advertising Industry.

Main courses:
Economics courses: Principles of Consumption, Principles of Commodity, Study of Modern Economy.
Communications courses: Communication, Culture Communication, Intercultural Communication and Marketing, Press Marketing & Communication.
Advertising courses: Introduction to Advertising, Techniques of Advertising Scheme and Advertising Script, Advertising Script, Research on Advertising Media, Advertising Management, Research on Advertising Efficiency, Regulations on Chinese & Foreign Commercial Advertising.
Inter-academic technical courses: Basics of Advertising Fine Arts, Arts Designing on Advertising, Computer Graphic Design, Commercial Display Design, Advertising Photographic.
Knowledgeable courses: Outline of Chinese Culture, Culture humanists, Introduction to Sociology, Public Relation, Introduction to Aesthetics, Study of Exhibition, Study of Amusement, Advertising Psychology, Study of Shanghai, The Management of Intellectual Property, etc.

This major will provide students three professional study modules: advertising planning and creative, advertising customer service, advertising business administration. Sponsored by worldwide famous advertising agencies, such as Japanese Densu, the Department of Advertising assigns the team of professional teachers to have further study overseas every year. Japanese Densu and domestic famous advertising agency assign experts to hold seminar in our department every year.

Assigned by international consortium, experts, professors of Advertising Department undertake advertising study. The Advertising Department has established extensive professional communications with Advertising Entities in many countries and territories, which includes the United States, Japan, Hong Kong and Taiwan.

The Department of Advertising has provided undergraduates and college students year over year for the city development of Shanghai. Graduated students work in multinational advertising agency Shanghai branch offices, various local and foreign (including joint venture) advertising agencies in Shanghai, the advertising department of TV stations, radio stations, newspaper agencies, magazine agencies, marketing department of local and foreign enterprises as well as various local advertising agencies.

Study Period: Four Years
Degree: Bachelor of Arts
Major Restrictions: Color Weak, Sight Weak

Inquiry Telephone NO: 56331215, 56333005