| Department
of Advertising
The division of Advertising (undergraduate) started
to recruit in 1992, embodies night school major in Advertising
(from junior college to undergraduate), also provides
Advertising minor subjects for undergraduate students
in other major of Shanghai University. Compared with same
kind of major in countrywide, The Department of Advertising
has talented faculties, embodies three professional research
teams which includes Economic Communication, Advertisings,
Arts Designing on Advertising, equipped with advertising
working laboratory providing students practising, being
capable of guiding students practising.
The aim of studying : train senior professional talent
in Advertising, who grasping both the theory and skills
of advertising, extensive culture and scientific knowledge,
being able to work in advertising department of news media,
advertising department of enterprise, advertising agency,
market research, information technology industry, undertaking
advertising management, advertising creative planning,
designing, marketing planning, as well as market research
and analysis work.
Students of this department will study The Basic Theory
of Maxnism, basic principle and basic knowledge of advertising,
receive basic training of advertising planning, marketing
as well as implementing capabilities, grasping basic knowledge
and skills of advertising department and business administration.
Graduates should have knowledge and abilities as following:
grasping basic theory and knowledge of advertising, having
abilities of modern advertising planning, creative production
and publishing as well as basic knowledge of market research
and marketing, also have basic abilities of market analysis
and data processing, being familiar with related advertising
policy and regulations, having basic knowledge and skills
of public relation, being aware of the current status
and developing trend of Chinese Advertising Industry,
understanding developing trends of foreign countries in
Advertising Industry.
Main courses:
Economics courses: Principles of Consumption, Principles
of Commodity, Study of Modern Economy.
Communications courses: Communication, Culture Communication,
Intercultural Communication and Marketing, Press Marketing
& Communication.
Advertising courses: Introduction to Advertising, Techniques
of Advertising Scheme and Advertising Script, Advertising
Script, Research on Advertising Media, Advertising Management,
Research on Advertising Efficiency, Regulations on Chinese
& Foreign Commercial Advertising.
Inter-academic technical courses: Basics of Advertising
Fine Arts, Arts Designing on Advertising, Computer Graphic
Design, Commercial Display Design, Advertising Photographic.
Knowledgeable courses: Outline of Chinese Culture, Culture
humanists, Introduction to Sociology, Public Relation,
Introduction to Aesthetics, Study of Exhibition, Study
of Amusement, Advertising Psychology, Study of Shanghai,
The Management of Intellectual Property, etc.
This major will provide students three professional study
modules: advertising planning and creative, advertising
customer service, advertising business administration.
Sponsored by worldwide famous advertising agencies, such
as Japanese Densu, the Department of Advertising assigns
the team of professional teachers to have further study
overseas every year. Japanese Densu and domestic famous
advertising agency assign experts to hold seminar in our
department every year.
Assigned by international consortium, experts, professors
of Advertising Department undertake advertising study.
The Advertising Department has established extensive professional
communications with Advertising Entities in many countries
and territories, which includes the United States, Japan,
Hong Kong and Taiwan.
The Department of Advertising has provided undergraduates
and college students year over year for the city development
of Shanghai. Graduated students work in multinational
advertising agency Shanghai branch offices, various local
and foreign (including joint venture) advertising agencies
in Shanghai, the advertising department of TV stations,
radio stations, newspaper agencies, magazine agencies,
marketing department of local and foreign enterprises
as well as various local advertising agencies.
Study Period: Four Years
Degree: Bachelor of Arts
Major Restrictions: Color Weak, Sight Weak
Inquiry Telephone NO: 56331215, 56333005
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