Department of Art Design

Department of Art Designs is from Department of Arts and Crafts. It has 5 disciplines of Advertising, Decoration Designs, Environmental Designs, Cartoon Designs and Industrial Design. Now the department has a faculty of 26, among them there are 8 associate professors and 14 assistant professors.

The department has trained many excellent graduate students up to now, and now these students are working in all the systems of Shanghai with the top international design companies, having made great contributions to the development of economy and the development of Shanghai. A lot of excellent works have won awards in art design exhibitions both at home and abroad.

Since 2000, the department has carried out the teaching mode of studio, its criterion being from two aspects of basic teaching space and applied art & design center. The studio adopts the batten mode teaching to form the content of the course based on the project design, it also connects the related contents of the courses with different items in order to keep a innovative design base with advanced concept design and applied items. The objectives of the department are to train arts design students with advanced consciousness, innovative spirits and highly sense of social responsibilities.

Length of Study
Undergraduate: 4 years; Graduate: 3 years.
Course Requirements: Before entering studio:
Basic Modeling, Three Major Constitutes, sculptural Modeling, Decorative Color, Decorative Paintings, Waters and Chinese Inks, Basic Drafting, Computer Graphic Design, Theory of Design, Psychology of Designs, History of Arts and Crafts of Chinese Fine Arts, History of Modern Designs, 2-D Design, Folk Arts, Photography, Ceramics. After entering studio: select related selective courses according to the disciplines

Major of Advertising
Academic Objectives:
Students should systematically master the fundamental theory and knowledge of this major and the professional skills so that they could reach the high level of planning and design.
Course Requirements:
Theory of Advertisement, Marketing, Signs and Symbols, Planning & Executing of Design, Language of Design, Illustration, Packaging and Printing, Symbols and CIS, Poster Designs, Visual Environment, Advertising Photography, Multimedia and Web Page Design

Major of Decoration Designs
Academic Objectives:
Students should systematically master the elementary theory knowledge of Commercial Art Designs and professional skill proficiently, so that they could be competent at 2-D art design and teaching as well as research jobs on individual bases.
Course Requirements:
Logo Design, CI Design, Packaging Design, Decorative Sculpture, Poster Design, Advertisement Planning, Commercial Space Design, Book covers Design and Illustration, Web page Design

Major of Environmental Design
Academic Objectives:
Students should systematically master the elementally history knowledge of this specialty, the elemental theory and professional skill proficiencies, so that they could be competent at the indoor and outdoor designs of hotel, gallery, ship, and mural design, and decoration fabric design as individual artists.
Course Requirements:
Principle of Architecture, Principles of Indoor Designs, Commercial Space Design, Symbol and Establishment, Display Design, Furniture Design, Living Space, Technique of Indoor Design, Design of Outdoor Environment, Decorative Designs and Materials, Environmental Designs and Display.

Major of Cartoon Designs
Academic Objectives:
Students should systematically comprehend the way of cartoon design and proficiently master the basic skills of cartoon design and reach the level of producing original painting as individual artists.
Course Requirements:
Cartoons, Sketch, Folk Artistic Modeling, Original Paintings, Original Script Painting, Theory of Cinematic and Dramas, Puppet Movies, Paper-cut Movies, Cartoon Illustration, Multimedia, Movie Practice, Cartoon Parergon

Major of Industrial Design
Academic Objectives:
Students should systematically master the basic fine arts knowledge of this major, and the basic theory of knowledge and professional skills proficient to be competent artists in analysis of the problems, solving the problems and completing the project of Industrial design.
Course Requirements:
Sketch, Drafting, Science of Material, Engineering Science of Human and Machine, Visual Communication, Graphics and Symbols, Program of Design, Product Design, Methodology of Design and Model Making.

 
 
 
 

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Copyright of the Fine Art College of Shanghai University 2002