Department of Art Designs is from Department of Arts and Crafts. It
has 5 disciplines of Advertising, Decoration Designs, Environmental
Designs, Cartoon Designs and Industrial Design. Now the department
has a faculty of 26, among them there are 8 associate professors and
14 assistant professors.
The
department has trained many excellent graduate students up to now,
and now these students are working in all the systems of Shanghai
with the top international design companies, having made great contributions
to the development of economy and the development of Shanghai. A
lot of excellent works have won awards in art design exhibitions
both at home and abroad.
Since
2000, the department has carried out the teaching mode of studio,
its criterion being from two aspects of basic teaching space and
applied art & design center. The studio adopts the batten mode
teaching to form the content of the course based on the project
design, it also connects the related contents of the courses with
different items in order to keep a innovative design base with advanced
concept design and applied items. The objectives of the department
are to train arts design students with advanced consciousness, innovative
spirits and highly sense of social responsibilities.
Length
of Study
Undergraduate: 4 years; Graduate: 3 years.
Course Requirements: Before entering studio:
Basic Modeling, Three Major Constitutes, sculptural Modeling, Decorative
Color, Decorative Paintings, Waters and Chinese Inks, Basic Drafting,
Computer Graphic Design, Theory of Design, Psychology of Designs,
History of Arts and Crafts of Chinese Fine Arts, History of Modern
Designs, 2-D Design, Folk Arts, Photography, Ceramics. After entering
studio: select related selective courses according to the disciplines
Major
of Advertising
Academic Objectives:
Students should systematically master the fundamental theory and
knowledge of this major and the professional skills so that they
could reach the high level of planning and design.
Course Requirements:
Theory of Advertisement, Marketing, Signs and Symbols, Planning
& Executing of Design, Language of Design, Illustration, Packaging
and Printing, Symbols and CIS, Poster Designs, Visual Environment,
Advertising Photography, Multimedia and Web Page Design
Major
of Decoration Designs
Academic Objectives:
Students should systematically master the elementary theory knowledge
of Commercial Art Designs and professional skill proficiently, so
that they could be competent at 2-D art design and teaching as well
as research jobs on individual bases.
Course Requirements:
Logo Design, CI Design, Packaging Design, Decorative Sculpture,
Poster Design, Advertisement Planning, Commercial Space Design,
Book covers Design and Illustration, Web page Design
Major
of Environmental Design
Academic Objectives:
Students should systematically master the elementally history knowledge
of this specialty, the elemental theory and professional skill proficiencies,
so that they could be competent at the indoor and outdoor designs
of hotel, gallery, ship, and mural design, and decoration fabric
design as individual artists.
Course Requirements:
Principle of Architecture, Principles of Indoor Designs, Commercial
Space Design, Symbol and Establishment, Display Design, Furniture
Design, Living Space, Technique of Indoor Design, Design of Outdoor
Environment, Decorative Designs and Materials, Environmental Designs
and Display.
Major
of Cartoon Designs
Academic Objectives:
Students should systematically comprehend the way of cartoon design
and proficiently master the basic skills of cartoon design and reach
the level of producing original painting as individual artists.
Course Requirements:
Cartoons, Sketch, Folk Artistic Modeling, Original Paintings, Original
Script Painting, Theory of Cinematic and Dramas, Puppet Movies,
Paper-cut Movies, Cartoon Illustration, Multimedia, Movie Practice,
Cartoon Parergon
Major
of Industrial Design
Academic Objectives:
Students should systematically master the basic fine arts knowledge
of this major, and the basic theory of knowledge and professional
skills proficient to be competent artists in analysis of the problems,
solving the problems and completing the project of Industrial design.
Course Requirements:
Sketch, Drafting, Science of Material, Engineering Science of Human
and Machine, Visual Communication, Graphics and Symbols, Program
of Design, Product Design, Methodology of Design and Model Making.
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